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Platform T - A Tea Lounge

To coincide with their brand launch and opening of their first tea lounge, Platform T needed packaging that embodied their fresh take on the tradition of tea. The custom copper tin with stamped logomark was designed to be sophisticated yet modern. The topographic pattern invites the drinker to dream of travel while the icons and typefaces show the brand’s playful nature. The smooth metallic tin contrasts the rustic wood and stone textures of the lounge’s interior. To further bring to life the lure of travel and the global story of tea, the packaging for their high-end reserve line was inspired by the ornate iron archways that frame train stations all over the globe.

+  Featured in the 2016 Print Regional Design Award Annual  + 

+  Featured in the 2016 HOW Marketing & Promotion Design Award Annual  +

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Cup design and custom handset type by Lindsey Mills