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KH_CUHP_BM_Illustration _ShawNielsen.jpg

Brussels & Muscles Launch

Convincing kids to make healthy choices isn’t easy. But getting kids to play games is. Which is why we helped the CU Health Plan create Brussels + Muscles—a kids’ nutrition and fitness program that uses gaming, tracking and rewards to urge kids and their families to lead healthier lives.

To launch the brand we created animated videos, developed a microsite and produced communication tactics. For Brussels + Muscles it was very important that, no matter the media, every aspect of the brand felt youthful, energetic and, most importantly, fun. 


Illustration: Shaw Nielsen