UCCS needed to stand out from other colleges and from its CU-system counterparts. So we created a new tag -- UCCS fuels SUCCESS -- and brought it to life through a unique look and feel that stood apart from the stale classroom stock photos that dominate higher education advertising.

Illustrator Craig Horky created custom student portraits that we paired with graphic novel style headlines to position the students as the heroes of the campaign.

Then, we brought in the production company Taylor James from New York to UCCS to capture the campaign essence in stop-motion videos. UCCS claims “It’s different up here.” And now, they have a different campaign to match it. One that says we don’t just believe in success: we fuel it.